Juanes - Origen

Album creative direction +
Album launch & rollout campaing +
Photography

Creative Direction, photography & Cover art: NAVS
Producer: Andrea Sastoque
Art Director & Designer: Esteban Cardona Jimenez
Collages: Alex Orea & NAVS
Production: Piink Studio by Paranoiia

Partnered with Juanes to concieve the art and overall creative direction of his 10th studio album “ORIGEN”. A curated collection that reimagines some of the most important songs and artists that have shaped his own early musical vision.
12 stories. 12 songs. 12 icons.

“ONE OF THE MOST ANTICIPATED ALBUMS OF 2021”
-ROLLING STONE
Origen was a resounding success, earning Juanes both a Grammy and a Latin Grammy — for Best Latin Rock or Alternative Album and Best Pop/Rock Album, respectively. It also resonated with critics. “Juanes brings us a masterpiece, an honest and exquisite […] analog album [where] his vulnerability and determination translate into brilliant genius,” said Diego Ortiz for Rolling Stone.

Identity, the BIRTH of it all.

ORIGEN album cover

ORIGEN backcover + tracklist

COLLAGES

A mix media collection, done by hand, to create promotional materials for the album rollout.

ORIGEN BOOK

Crafted as a limited edition special item. Gifted to a select number of people on the initial album rollout, alongside a signed Vinyl copy of the album.

PHOTOS

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creative direction photography

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